Case Study
Case Study
Case Study
Case Study
Source.
Source.
Source.
Source.
Intuitive app for farmer’s markets, produce, and recipes.
Intuitive app for farmer’s markets, produce, and recipes.
Intuitive app for farmer’s markets, produce, and recipes.
Intuitive app for farmer’s markets, produce, and recipes.
Research
Usability Testing
Usability Testing
Usability Testing
Usability Testing
User Flow
My Role
My Role
My Role
My Role
Prototyping
Wireframes
Source. is a digital product designed to support people wanting to enliven their farmer’s market experience by efficiently discovering markets in their area, the produce that is sold at each market, and recipes they can use with the items bought.
Source. is a digital product designed to support people wanting to enliven their farmer’s market experience by efficiently discovering markets in their area, the produce that is sold at each market, and recipes they can use with the items bought.
Source. is a digital product designed to support people wanting to enliven their farmer’s market experience by efficiently discovering markets in their area, the produce that is sold at each market, and recipes they can use with the items bought.
Source. is a digital product designed to support people wanting to enliven their farmer’s market experience by efficiently discovering markets in their area, the produce that is sold at each market, and recipes they can use with the items bought.
Description
Description
Description
Description
Project Overview
Wireframes
Problem Statement and Challenges
Problem Statement and Challenges
Problem Statement and Challenges
Problem Statement and Challenges
Problem
Problem
Problem
Problem
Solution
Solution
Solution
Solution
30-40% of food supply goes to waste
I used to work as a farmer and have learned that many customers didn’t know how to use all the produce we would sell. A lot of the food we sold would go to waste.
30-40% of food supply goes to waste
I used to work as a farmer and have learned that many customers didn’t know how to use all the produce we would sell. A lot of the food we sold would go to waste.
30-40% of food supply goes to waste
I used to work as a farmer and have learned that many customers didn’t know how to use all the produce we would sell. A lot of the food we sold would go to waste.
30-40% of food supply goes to waste
I used to work as a farmer and have learned that many customers didn’t know how to use all the produce we would sell. A lot of the food we sold would go to waste.
Source. is an app that helps users discover farmers markets in their areas. It also educates users on how to store, prepare, and use different types of produce while proposing recipes as a way reduce food waste.
Source. is an app that helps users discover farmers markets in their areas. It also educates users on how to store, prepare, and use different types of produce while proposing recipes as a way reduce food waste.
Source. is an app that helps users discover farmers markets in their areas. It also educates users on how to store, prepare, and use different types of produce while proposing recipes as a way reduce food waste.
Source. is an app that helps users discover farmers markets in their areas. It also educates users on how to store, prepare, and use different types of produce while proposing recipes as a way reduce food waste.
Design Process
Design Process
Design Process
Design Process
Research
Research
Research
Research
Discovery
Discovery
Discovery
Discovery
Design
Design
Design
Design
Iterate
Iterate
Iterate
Iterate
User Interviews
User Interviews
User Interviews
User Interviews
Secondary Research
Secondary Research
Secondary Research
Secondary Research
Competitive Analysis
Competitive Analysis
Competitive Analysis
Competitive Analysis
User Flow
User Flow
User Flow
User Flow
User Persona
User Persona
User Persona
User Persona
Wireframes
Wireframes
Wireframes
Wireframes
Sketching
Sketching
Sketching
Sketching
Mood Board
Mood Board
Mood Board
Mood Board
User Testing
User Testing
User Testing
User Testing
Prototyping
Prototyping
Prototyping
Prototyping
User Testing
User Testing
User Testing
User Testing
Research
Research
Research
Research
For me to gather qualitative data I needed to know the practices people had around shopping for locally grown produce. I conducted 5 interviews with farmer’s market shoppers.
For me to gather qualitative data I needed to know the practices people had around shopping for locally grown produce. I conducted 5 interviews with farmer’s market shoppers.
For me to gather qualitative data I needed to know the practices people had around shopping for locally grown produce. I conducted 5 interviews with farmer’s market shoppers.
People waste produce because they lack the knowledge of how to use produce to its fullest potential.
People waste produce because they lack the knowledge of how to use produce to its fullest potential.
People waste produce because they lack the knowledge of how to use produce to its fullest potential.
People waste produce because they lack the knowledge of how to use produce to its fullest potential.
Understanding shopping habits
Understanding shopping habits
Understanding shopping habits
Understanding shopping habits
Learn how people use produce they purchase at farmers markets or through CSAs (community supported agriculture)
Learn how people use produce they purchase at farmers markets or through CSAs (community supported agriculture)
Learn how people use produce they purchase at farmers markets or through CSAs (community supported agriculture)
Learn how people use produce they purchase at farmers markets or through CSAs (community supported agriculture)
Learn the practices and habits around discarding produce
Learn the practices and habits around discarding produce
Learn the practices and habits around discarding produce
Learn the practices and habits around discarding produce
To understand their habits for buying and eating locally grown food from farmers markets
To understand their habits for buying and eating locally grown food from farmers markets
To understand their habits for buying and eating locally grown food from farmers markets
To understand their habits for buying and eating locally grown food from farmers markets
Hypothesis
Hypothesis
Hypothesis
Hypothesis
Goals
Goals
Goals
Goals
For me to gather qualitative data I needed to know the practices people had around shopping for locally grown produce. I conducted 5 interviews with farmer’s market shoppers.
Affinity Mapping
Affinity Mapping
Affinity Mapping
Affinity Mapping
I chose to map out my findings from the interviews. I learned that there was a connection between the habits, use and waste of produce.
I chose to map out my findings from the interviews. I learned that there was a connection between the habits, use and waste of produce.
I chose to map out my findings from the interviews. I learned that there was a connection between the habits, use and waste of produce.
I chose to map out my findings from the interviews. I learned that there was a connection between the habits, use and waste of produce.
Insights
Insights
Insights
Insights
People wanted different recipe options with a new/familiar ingredient.
People wanted different recipe options with a new/familiar ingredient.
People wanted different recipe options with a new/familiar ingredient.
People wanted different recipe options with a new/familiar ingredient.
People wanted to know more about the vendors and their products before attending markets.
People wanted to know more about the vendors and their products before attending markets.
People wanted to know more about the vendors and their products before attending markets.
People wanted to know more about the vendors and their products before attending markets.
People lacked skills around how to store and preserve items.
People lacked skills around how to store and preserve items.
People lacked skills around how to store and preserve items.
People lacked skills around how to store and preserve items.
User Persona
User Persona
User Persona
User Persona
To dig even deeper, I put myself in the shoes of my interviewees and created a user persona.
To dig even deeper, I put myself in the shoes of my interviewees and created a user persona.
To dig even deeper, I put myself in the shoes of my interviewees and created a user persona.
To dig even deeper, I put myself in the shoes of my interviewees and created a user persona.
Understanding Sam’s pain points, I created a site map that would support Sam in finding types of produce different markets are selling, information about vendors, and recipes to cook with.
User Flow
User Flow
User Flow
User Flow
Competitive Analysis
Competitive Analysis
Competitive Analysis
Competitive Analysis
Before designing, I looked into several mobile apps that were doing similar things to what I had envisioned. This helped me draw inspiration from them to create a more flawless app.
Before designing, I looked into several mobile apps that were doing similar things to what I had envisioned. This helped me draw inspiration from them to create a more flawless app.
Before designing, I looked into several mobile apps that were doing similar things to what I had envisioned. This helped me draw inspiration from them to create a more flawless app.
Before designing, I looked into several mobile apps that were doing similar things to what I had envisioned. This helped me draw inspiration from them to create a more flawless app.
Wireframes
Wireframes
Wireframes
Wireframes
Market profile page
Market profile page
Market profile page
Market profile page
Recipe
Recipe
Recipe
Recipe
Discover Flow
Discover Flow
Discover Flow
Discover Flow
Identify Flow
Identify Flow
Identify Flow
Identify Flow
Discover Markets
Discover Markets
Discover Markets
Discover Markets
Camera
Camera
Camera
Camera
Info about produce
Info about produce
Info about produce
Info about produce
Recipes
Recipes
Recipes
Recipes
Interactive Map
Interactive Map
Interactive Map
Interactive Map
Market Page
Market Page
Market Page
Market Page
Testing with 5 users randomly selected at a cafe, I learned that the discover page was too confusing.
Guerrilla Usability Testing
Guerrilla Usability Testing
Guerrilla Usability Testing
Guerrilla Usability Testing
Discovering markets and produce was unclear.
Discovering markets and produce was unclear.
Discovering markets and produce was unclear.
Discovering markets and produce was unclear.
Simplifying the page allows users to search for markets that carry produce they are looking for.
Simplifying the page allows users to search for markets that carry produce they are looking for.
Simplifying the page allows users to search for markets that carry produce they are looking for.
Simplifying the page allows users to search for markets that carry produce they are looking for.
Color Pallet
Color Pallet
Color Pallet
Color Pallet
Source. brand evokes familiarity, comfort, ease. I chose these colors to allow the images to stand out and provide a cozy experience.
Verdigris
Verdigris
Verdigris
Verdigris
#5FB5B2
#5FB5B2
#5FB5B2
#5FB5B2
Raisin Black
Raisin Black
Raisin Black
Raisin Black
#16131C
#16131C
#16131C
#16131C
85BEF5
85BEF5
85BEF5
85BEF5
White
White
White
White
#FCFBFA
#FCFBFA
#FCFBFA
#FCFBFA
85BEF5
85BEF5
85BEF5
85BEF5
Colors Meet Accessibility Needs
Colors Meet Accessibility Needs
Colors Meet Accessibility Needs
Colors Meet Accessibility Needs
Mood Board
Mood Board
Mood Board
Mood Board
Final Prototype
Final Prototype
Final Prototype
Final Prototype
Project Learnings
Project Learnings
Project Learnings
Project Learnings
People want to reduce waste if given the right tools and knowledge.
A simplified app means users have more time to learn new skills.
Users can learn about each vender and what they have to offer.
Users can learn about each vender and what they have to offer.
Users can learn about each vender and what they have to offer.
Users can learn about each vender and what they have to offer.
Users can toggle between information about a particular item.
Users can toggle between information about a particular item.
Users can toggle between information about a particular item.
Users can toggle between information about a particular item.
Users can find the best recipes to satisfy their flavor pallet.
Users can find the best recipes to satisfy their flavor pallet.
Users can find the best recipes to satisfy their flavor pallet.
Users can find the best recipes to satisfy their flavor pallet.
An interactive map makes it easy to discover farmers’ markets in the area.
An interactive map makes it easy to discover farmers’ markets in the area.
An interactive map makes it easy to discover farmers’ markets in the area.
An interactive map makes it easy to discover farmers’ markets in the area.